Recruiting, Acquiring and KEEPING upper echelon employees begins with…

Most companies are striving to get the best employees and keep them as they know this is integral to their success and growth. Competition is steep as the number of “A Players” seems to be dwindling by the day. The consolation? Not many have mastered this art, so making an effort goes a long way!

As usual, let’s start at the beginning…

How do you attract “A players” in the first place?

One of the most innovative and effective ways is by creating interesting and fun videos to tempt great employees and leaders to your company. I have seen this succefully done by companies like Zappos and MindVakkey, it has the top employees coming to them to apply and vy for positions!

But how do we accomplish this for our company when it isn’t young and hip or when we don’t have a fun business because  we sell widgets!

IF your perspective is open and willing, then you can accomplish the goal of painting a picture that is appealing for prospective employees. NOW, let me preface this with this admonition, IF your company only paints the picture as being a good, fair and fun company to work for but it is riddled with a different culture totally, then even if you are successful in recruiting top employees, they will shortly find out the reality and move on to a company that better suits them. SOOOO, this is only the first step to having an employee team of  upper echelon employees.

Alright, so now back tot he video idea…

ANY subject can be fun and interesting if you have the right perspective. You may not have this perspective, so you might want to hire someone to make this or even better, delegate it to some of your employees. Ah! Here’s an idea: Have a contest for different departments to make each a video for recruiting. They can talk about how it is to work there or about events that you hold, whatever. But, then you can have a viewing party and vote for the best video. Make a day out of it!

Don’t believe ANY subject can be funny? Would you think it is possible to be funny when delivering the “speech” all airlines must give before takeoff, “There are four exits…” etc.?

Thin again. Check out this video by Virgin Airlines. http://www.youtube.com/watch?v=eyygn8HFTCo&NR=1

Have a recruiting video already? Post a link here, we would love to see it and learn from your example.

To your continued success,

C

 

 

Got publicity? Need to get the word out? Here are 10 ways from Dan Janal to get it out there!

Dan Janal gives us 10 tips on how to publicize our Press Release, article, or event. Give this to your marketing person or team. Let them know the priority level of each, so they know what you expect from them, then let them run with it.

REMEMBER my rule: Set up a check-in point to get a progress report. Determine successes and failures in the system and improve as possible, then implement again.

——-Dan’s list———–

Here are 10 ways to promote your publicity:

1.     Tweet a link to the article. I do this for my clients, when they tell me about their publicity via PR LEADS. I use a provocative title to get attention. Here’s an example: Need writing tips for a job application? @prleads client Diane L Samuels gets publicity on Monster.com http://ow.ly/2tGcI Notice how I use the keyword “publicity” so anyone looking for “publicity” on Twitter will see this. Use your own keywords as well so more people will find your links.

2.     Post the link on your Linked In profile.

3.     Post the link to relevant groups on Linked In.  Heavy emphasis on “relevant.” Don’t post it in places where people wouldn’t care. You’d be hurting yourself if you did that. Also, don’t say “I’m quoted here” and post the link. Tell people what they can learn by reading the article. Your focus should be on sharing information and not appearing self-promotional.

4.     Send the link and article to your prospects, clients and followers via email.

5.     Post the link and the article to your blog.

6.     Frame the article and hang it in your waiting room. Consider highlighting your quotes and name in yellow so it stands out from the rest of the article. The highlighting will focus a reader’s attention directly on your quote.

7.     Copy the article and print it in your sales or marketing kit. The media give you a form of credibility that is unmatched. Use it.

8.     Include the article in your book proposal. Book acquisition editors want to know that you can create publicity for the book. Show them here and you’re more likely to get a contract and more likely to get a larger advance.

9.     Create a list of headlines of articles in which you were quoted and post that to your website. Include live links to the articles. Reporters and prospects will be impressed that you have so many media hits.

10. Use the front page of your website to let the world know you have been quoted. To many clients get PR and hide it! Let the first impression people have of you be from the media.

That oughta keep your publicity team busy!

Want more info about Dan? Here’s his info:

Dan Janal
Your Fearless PR LEADER
http://www.PRLEADSPLUS.com

Let me know if these work for you.

My best,

C